production.
magic produces commercials, content, stills, TV and immersive formats, and provides dedicated production service across Germany, Austria and Switzerland – plus freelance producing from pitch to post.
Different scales, different roles – from lean and straightforward to wonderfully complicated. magic is built to flex. No overhead, no frills: just the right setup, tailored to the exact scope of each project. It’s all about creating the best environment for the idea to thrive.
This is what we’re about.
Porsche Cayenne
Crazy
Walbusch
Mehr als Mode
Destination British Columbia
Wash away the ordinary
BMW
Pantone Talk
Oura
Are you ready?
Jochen Schweizer
Ice cold nights
Sky WOW
Bundesliga Start
DKB
Currywurst
CBS
The Amazing Race
REWE
Bo Xmas Bonus
Walbusch
Mehr als Mode
BMW
MPP Bangkok
Amazon
The Pack
Lidl
The Brawl
Tchibo
Autumn/Winter 2025
Somat
Opera
BMW
The new i5
Teekanne
Teyo
G2 Esports
The Elder Jungler
location.
Scouting with a producer’s mind. From urban underground to alpine peaks, magic navigates the visual diversity of Germany, Austria and Switzerland, making ambitious locations shootable. We know what looks right – and what works. We handle the territory so you can focus on the frame. For international incoming crews and domestic productions alike.
Some places to start.
Landscapes
Streets
Architecture
Industrial
service.
We’ve been the ones flying in ourselves – and had overages arrive before our luggage. We know the drill.
Big logistics. Small details. Everything in between. Super transparent. Whatever the setup and wherever it takes us, magic handles production service at any scale and under almost any condition. No matter the challenge, we’ve probably seen it before.
Consider it handled.
about.
Hi, I’m Magnus.
I’ve been doing this for more than 25 years – on productions of pretty much every shape and size. I’ve worked with great people, travelled to remarkable places, and been part of more than a few ambitious setups along the way.
I’ve charmed South American football star entourages, sourced kosher food in some fairly remote parts of Austria, and survived the logistical madness of The Amazing Race more than once.
I’ve also always had a soft spot for boardsports, football, and mountains – both personally and whenever they find their way into a production.
These days, I bring all that experience to magic – sometimes running the whole show, sometimes becoming part of yours. Either way, I’m personally involved.
Still curious. Still hands-on. Still enjoying it.
So, what are we doing next?
contact.
magic is based in an old farmhouse in the countryside, pretty much in the middle of Germany. From here, I conquer the world. And in between, I renovate the house.
magic production.location.service GmbH
Opferbach 3
37077 Goettingen